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Redefining Returns: The Evolution of Venture Capital Into Impact Investing

Redefining Returns: The Evolution of Venture Capital Into Impact Investing

Venture capitalists have traditionally focused on high returns and calculated risks. However, in today’s evolving market landscape, there’s a significant shift towards a more purpose-driven approach. Relying solely on financial gains is no longer sufficient. The demand from consumers, governments, and communities for investments that also yield environmental and social returns is growing. This is particularly crucial given the current state of our planet and the challenges faced by health and education systems. Impact investing emerges as a paradigm shift, redefining the fundamental principles of investment for double bottom-line returns.